virtual assistant for

Who am I?

web design
website management
marketing & social media

Hello, my name is Liesbeth. That might look a little complicated to you. So, to keep things simple, let’s just stick with my first name which is pronounced as Leesbet.

As a Virtual Assistant, it is my job to make complicated things simple for you, take care of the tasks you don’t have time for and help you out when you need it.

Since my move from Rotterdam to Florence over two decades ago, I have worked in various commercial, marketing, Internet and IT related jobs. In 2008 I created my first WordPress blog, and I knew that the Web was the place to be for me.

Through several courses and self-study, I worked my way up in Website Management, Social Media, and Marketing. After working several years as a Marketing Executive in a local business, I decided in 2013 I wanted to be my own boss and became a freelance Website and Social Media Manager.

In January 2018 I launched my Virtual Assistant business under the name Virtual Genie.

You are my dream client if you are a small business owner, entrepreneur, coach or consultant determined to grow your business and in need of a helping hand when it comes to managing your website, social media and digital marketing.

Now please don’t think that, just because you don’t live in my neighborhood, we can’t work together. The word “virtual” in Virtual Assistant means that I work remotely from my home office and communicate with my clients via email and Skype.
In fact, I have worked with people from Santa Monica to Singapore. As long as our communication is open and direct, it doesn’t matter where in the world we are located.

When deciding on the Virtual Assistant services I wanted to offer my clients, it was my passion and personal interest that led me to narrow it down to WordPress, Social Media, and Digital Marketing, with a side dish of translation work.

The only way to do great work is to love what you do. – Steve Jobs

I created my first WordPress blog in 2008 and learned a lot by trial and error. By the third year my blog, dedicated to a popular American TV show, received over 20,000 unique daily visitors and I had taken on an assistant. When the show ended in 2014, I had become a website and social media manager, copywriter, digital marketer, photoshopper and celebrity interviewer and had raised $60,000 for charity to boot.

Every day I set time apart to read and study to keep moving forward and stay updated on the latest developments. I am not afraid to say that I don’t know how to do something and I won’t rest until I’ve figured it out.

Speaking three languages myself I know how important it is to address your clients and customers in their own language. The first multilingual site I set up is my blog intoFlorence, where I welcome the chance to write and practice photography while showing off my beautiful hometown and its rich history and cultural life.