Who am I?

web design
maintenance & support
virtual assistance

Hello, my name is Liesbeth. That might look a little complicated to you. So, to keep things simple, let’s just stick with my first name which is pronounced as Leesbet.

It is my job to make complicated things simple for you, take care of the website tasks you don’t have time for and help you out when you need it.

As a Web Designer and Virtual Assistant, I can help you build a strong online presence with a beautiful website that attracts your ideal client, captures the attention and closes the deal.

Since my move from Rotterdam to Florence over two decades ago, I have worked in various commercial, marketing, Internet and IT related jobs. In 2008 I created my first WordPress blog, and I knew that the Web was the place to be for me.

Through several courses and self-study, I worked my way up in Website Management, Social Media, and Marketing. After working several years as a Marketing Executive in a local business, I decided in 2013 I wanted to be my own boss and became a freelance Website and Social Media Manager.

In January 2018 I decided to put all my focus on WordPress Web Design and Virtual Assistance for website owners under the  name Virtual Genie.

Now please don’t think that, just because you don’t live in my neighborhood, we can’t work together. The word “virtual” in Virtual Genie means that I work remotely from my home office and communicate with my clients via email and Skype.
In fact, I have worked with people from Santa Monica to Singapore. As long as our communication is open and direct, it doesn’t matter where in the world we are located.

I created my first WordPress blog in 2008 and learned a lot by trial and error. By the third year my blog, dedicated to a popular American TV show, received over 20,000 unique daily visitors and I had taken on an assistant. When the show ended in 2014, I had become a website and social media manager, copywriter, digital marketer, photoshopper and celebrity interviewer and had raised $60,000 for charity to boot.

Every day I set time apart to read and study to keep moving forward and stay updated on the latest developments. I am not afraid to say that I don’t know how to do something and I won’t rest until I’ve figured it out.

Speaking three languages myself I know how important it is to address your clients and customers in their own language. The first multilingual site I set up is my blog intoFlorence, where I welcome the chance to write and practice photography while showing off my beautiful hometown and its rich history and cultural life.